HELPING BRANDS TELL BETTER STORIES

JWRAY & NEPHEW | THE LAB | JAMAICA

On the occasion of Jamaica’s 60th Independence, the task was to honour what it means to be Jamaican while celebrating a brand synonymous with Jamaican life.

SERVICES: Strategy, Creative Direction, Copywriting

SEED JA | CRHULE | JAMAICA

What does it mean to be seen as a person and not just a number by a financial institution? That became the kickstart question that launched this approach.

SERVICES: Strategy, Creative Direction, Copywriting

PROTOX | PEPPER ADVERTISING | TRINIDAD AND TOBAGO

Contrary to traditional insecticide advertising, Moms don’t have a sadistic need to kill cockroaches; they simply want to protect their kids. That insight drove the storytelling.

SERVICES: Concept Ideation | Copywriting

GRACE | THE LAB | REGIONAL

When a drink is naturally fun, colourful and popular among young people, you need a spot that takes all those things and tells a story that is upbeat and 100% full of vibes.

SERVICES: Strategy, Creative Direction, Copywriting

GTT | SCOTCH BONNET | VISCUNA BROS STUDIOS | GUYANA

The brand needed more attention, awareness and affection in response to internal shifts. We created a customer-facing story that exemplified its new position and manifesto.

SERVICES: Strategy, Creative Direction, Copywriting

CATHERINE’S PEAK | THE LAB | JAMAICA

Although water has existed since the beginning, defining the taste is still a mystery, which became the catalyst for the creative idea.

SERVICES: Strategy, Creative Direction, Copywriting

REPUBLIC BANK | VISCUNA BROS | TRINIDAD

Sometimes a seemingly complicated product offering needs a familiar platform to make it entertaining and educational.

SERVICES: Copywriting, Creative Consultancy

DIREC TV | VISCUNA BROS STUDIOS | TRINIDAD

A cow walked into a cable office one day….nope it’s not a bad joke. It’s simply the right balance of nonsense to make a very commonsense point.

SERVICES: Strategy, Creative Direction, Copywriting

KFC | THE LAB | JAMAICA

For Jamaicans, KFC isn’t just a fast food restaurant; it’s almost a national hero. A brand that has always been there, fueling the moments of your life.

SERVICES: Strategy, Creative Direction, Copywriting

FLOW | VMLYR | JAMAICA

Being a hustler gets a raw deal sometimes. But in Jamaica, the hustle is your passport to a better life, and FLOW is here to facilitate those “hustle pursuits”.

SERVICES: Copywriting, Creative Consultancy