25 May UNAPOLOGETICALLY JAMAICAN
On the occasion of Jamaica’s 60th Independence, the task was to honour what it means to be Jamaican while celebrating a brand synonymous with Jamaican life. ...
Author: designbyspirit
25 May BE SEEN
What does it mean to be seen as a person and not just a number by a financial institution? That became the kickstart question that launched this approach....
25 May PROTECT WHAT MATTERS
Contrary to traditional insecticide advertising, Moms don’t have a sadistic need to kill cockroaches; they simply want to protect their kids. That insight drove the storytelling....
25 May JOIN DI’ RHYTHM
When a drink is naturally fun, colourful and popular among young people, you need a spot that takes all those things and tells a story that is upbeat and 100% full of vibes. ...
25 May FANNING THE FLAME
The brand needed more attention, awareness and affection in response to internal shifts. We created a customer-facing story that exemplified its new position and manifesto. ...
25 May WHAT DOES WATER TASTE LIKE?
Although water has existed since the beginning, defining the taste is still a mystery, which became the catalyst for the creative idea. ...
25 May EVERYDAY SUPERHEROES
Sometimes a seemingly complicated product offering needs a familiar platform to make it entertaining and educational....
24 May RIDICULOUS
A cow walked into a cable office one day….nope it’s not a bad joke. It’s simply the right balance of nonsense to make a very commonsense point....
24 May BIG TINGS
For Jamaicans, KFC isn’t just a fast food restaurant; it’s almost a national hero. A brand has always been there, fueling the moments of your life. ...
24 May Hustle On
Being a hustler gets a raw deal sometimes. But in Jamaica, the hustle is your passport to a better life, and FLOW is here to facilitate those “hustle pursuits”....